Urban Veda was founded in October 2013 by Sheilesh Shah, so we thought we would ask our founder a few questions to get to know the brains behind the brand by meeting our founder.
What inspired Urban Veda?
My first inspiration was learning about ayurvedic plants, herbs and their amazing benefits to health and skincare regimes. Following the success of Ayumi, our initial Ayurvedic skin care brand. I felt that we could strive to create further advanced formulations using more bio active ingredients and enhance the products in terms of efficacy. For all types of skin and share the benefits of Ayurveda to consumers worldwide.
What exactly is Ayurveda?
It’s an ancient Indian health and wellbeing system. It has been around for over 5000 years and carries a profound body of knowledge for understanding ourselves within the laws of nature. According to Ayurveda, each individual (and in fact, all of nature) falls into one of five fundamental elements: space, air, fire, water and earth. These elements uniquely design each one of us, creating a distinct blueprint known as ‘doshas’.
